Billie Jean King - These adidas blue suede tennis shoes were my favorite. They felt as smooth as they looked. Fun fact: These were the first tennis shoes made in a color
![Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian](https://i.guim.co.uk/img/media/fdc42db2bc8bde0c1676b7caf0a9a6b4ebc63a3a/0_605_2430_2663/master/2430.jpg?width=620&quality=85&auto=format&fit=max&s=92fb1b73e427903d17b0d1d82cc4071c)
Billie Jean King: 'There was a lot riding on that match – 90m people were watching' | Fashion | The Guardian
![Adweek on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would Adweek on X: "Q4: Adidas struck marketing gold by putting '70s tennis trailblazer Billie Jean King front and center in its 2018 marketing. Which other retired female athletes or sports figures would](https://pbs.twimg.com/media/D_IlmTDX4AE8pDz.jpg:large)